Diversity Marketing

BazanPR's mastery of the African-American market is unparalleled. We understand minority consumers, we know what they respond to, and we work to reach them in a meaningful way.

When DaimlerChrysler sought to create visibility on a corporate level at the 38^th Annual NAACP Image Awards and further illustrate their commitment to the arts, BazanPR responded by creating a program which achieved DaimlerChrysler's initial objective. The program furthered Chrysler's commitment to diversifying the ranks of automotive designers in the auto industry and provided an opportunity for youth to study the arts. "DaimlerChrysler Presents My Custom Style" created an opportunity for Academy Award-nominated actor Terrence Howard to customize a 2006 Jeep Commander as part of the company's NAACP Image Awards sponsorship. In addition to generating national and regional media placements for Daimler Chrysler, the program also provided a scholarship for a minority student to study automotive design in Detroit, and for students to study the arts in Philadelphia.

Initiatives such as these have earned BazanPR the respect of clients, the media and the minority community.